An “Impression” on Twitter is essentially a web marketing term. There’s no real reason to inflate impressions since they don’t do anything but skew your engagement rates in your own analytics. If you want more impressions, you need to encourage the above methods of getting impressions. Sooner or later something has to work, right? Today, those numbers have jumped to 280 and 2400, respectively, which has helped brands reach their desired audience even more. It would be pretty easy to tell you that “tweeting better” is a great way to increase your impressions but that isn’t exactly helpful, is it? Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android. wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. Absolutely not! In May of the same year, I have earned 18 link clicks, 2 retweets, 25 likes, 2 replies, and the engagement rate is 0.5%. When you look at your Twitter Analytics and see a low number of impressions but you have a healthy follower account, your followers may be inactive. What are Tweet Impressions and Why Are They Important? You grow, but you have relatively average Twitter metrics. The more you show your potential customers you’re interested in what they have to say, the more love they’ll give your brand and the higher your impression number will be. You try to improve your marketing over time, but it’s slow going; growth without paid investment is a long, organic process. Twitter started in 2006 as a form of micro-blogging. The thing about impressions is that they’re kind of inconsequential. The exception is if I’m engaged enough with you that your tweets show up under the curated section at the top, but you can’t be guaranteed to have that kind of engagement with all of your fans. Tweet more often. In the first quarter of 2018, Twitter reported an average of 336 million users per month, so if you’re not on the social media platform, you need to be! Be sure that you engage only in a follow train that suits your needs. So, during a 30 day period in April I have earned 2.4K impressions, and in a 28 day period in May I have earned 831 impressions. Finding the kind of content they like is essential to getting them to retweet it. With influencer marketing, you need to figure out what kinds of content the users like and tend to retweet the most. Now that the questions, “What are twitter impressions and why are they important?” are answered, you may be wondering what your next step is. You may be wondering, “What are tweet impressions anyway?” In fact, that question may be how you ended up reading this blog! Hey, you’re not wrong people scroll through their tweets so fast, they dont even have to read it and if they scroll by it counts as an impression. On a test account I have a tweet that got nearly 8,000 impressions – when the account’s tweets generally average under 100 – due to a brief encounter with an influencer in the niche. The core of influencer marketing is to get retweets from people, but it’s kind of its own beast. You can view your audience’s top interest, which is essential for building a comprehensive Twitter strategy. Click on “Mobile Footprint” and you will see expanded information about the mobile carriers that your audience uses while on Twitter. Only your best tweets seem to break 200 impressions or get over a dozen or two acts of engagement. Impressions also don’t care who the viewer is. Learn more... An “Impression” on Twitter is essentially a web marketing term. Also, you should not conflate impressions and reach. An artist might like accolades, proof that you mentioned them somewhere, or fanart if you’re in a position to create it from your account. This is why influencer marketing is so important; a retweet from someone with 50 followers isn’t going to be worth much, while a retweet from someone with 50,000 followers is going to be worth a lot more. You find out that your audience is mostly male and into watching sports, but you’re into news and politics. Small changes like these could make a huge difference in garnering attention for you. No thanks, I don’t have a blog and I don’t want followers. At the time, you could post as much as you wanted as long as it was less than 140 characters and no more than 1000 tweets a day. Go ahead and read this guide for more information and strategies revolving around hashtags. You could use analogies and references to football, for instance, and merge that into your Tweets to really grab the attention of the people to increase your engagement rate. Finding the Twitter Impressions Information, {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/7\/75\/Measure-Twitter-Impressions-Step-1.jpg\/v4-460px-Measure-Twitter-Impressions-Step-1.jpg","bigUrl":"\/images\/thumb\/7\/75\/Measure-Twitter-Impressions-Step-1.jpg\/aid6758201-v4-728px-Measure-Twitter-Impressions-Step-1.jpg","smallWidth":460,"smallHeight":345,"bigWidth":"728","bigHeight":"546","licensing":"